It is hard to think of a childhood without Hot Wheels iconic micro-sized cars and plastic tracks. Growing up in a two story house I was lucky enough to have a stair case that allowed me to harness physics and send some sweet rides tearing down (what seemed like a quarter mile as a kid) 20 feet of plastic track only to gain enough speed to conquer a full loop.

 Well it seems the team over at Hot Wheels hasn’t lost any of their flair after setting up a life sized double loop for rally driver Tanner Foust and stuntman Greg Tracy to conquer. An amazing promotion for the Hot Wheels brand along with the X Games, it is not too often that a toy manufacture has the ability to bring their brand to life in such awe-inspiring fashion.

 Branded content and events such as a 66 ft double loop car stunt may seem like a risky and expensive marketing maneuver (how could you measure the ROI on something like this) but for me it cements the love of a brand I grew up with and makes me feel like a kid again. So bravo!

 Congratulations to the drivers, Hot Wheels, and everyone involved with the stunt.